SpinMaster Toys created the hit Liv Dolls, thoroughly modern marriages of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder. Liv Dolls' wigs can be styled, cut, or switched ... its no wonder Barbie is running to keep up (or get away). Shot by Jamie Chung.
How Spin Master Mixes Tech and Toys—And Keeps Mattel Looking Over Its Shoulder
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